Welcome to our digital advertisingbusiness
Maintcode Digital MarketingMaintcode Digital MarketingMaintcode Digital Marketing
(Sat - Thursday)
Roysambu, Kahawa West
Maintcode Digital MarketingMaintcode Digital MarketingMaintcode Digital Marketing

Content Marketing

Paid Media

If you’re interested in quickly increasing the traffic to your site, then Paid Advertising is the way to go. With Paid Advertising you are guaranteed reach, and can quickly elevate your brand with specific targeting to get more traffic. Paid Advertising is also great for remarketing campaigns.
Paid Ads are easy to track, and help you reach a very broad and large audience. There are different types of paid ads including:
Social Media campaigns – These are great because they offer advanced targeting, which is why we love using Social Media platforms like Facebook and Instagram for our Paid Advertising.
Search Network campaigns – These ads can show up on Google Search results pages when someone searches for a product or service that’s similar to yours. The traffic from Search Network campaigns is usually high intent.
Research & strategy Set up Launch

Research:Your Expert will research your competitors, find out which keywords people are using in your niche, look into which audiences you should target, review your accounts to understand your marketing strategy so far, understand what the ideal messaging is to get people to click through to your site.

Strategy:Your Expert will create a marketing plan where they'll define your overall goals and KPI's, They will then revise your campaign strategy until it's perfect.

Account access: After you approve your Maintcode marketing plan, you will need to grant them access to all your accounts to set up your campaigns

Set up: Your Expert will start with the campaign set up as defined in the marketing plan. Depending on the channel this will include, defining Adgroups, setting up your Keyword bids, defining your Geo-Targeting, setting up the ads/extensions, as well as writing the ad-copy.

Launch, manage, and optimise your campaigns

At this point your ads will go live and your marketer will focus on optimising them through running A/B tests, tracking your Pixel conversions, managing your keyword bids, refining your ad groups, account structure, geo-targeting, and ad copy. They will also offer recommendations on how to improve your landing page and creatives to optimise the full funnel.

Campaign Management - The marketing expert will

  • Define and create ad groups/adsets.
  • Optimise the ad copy.
  • Manage your keyword bids.
  • Define your ideal target audience.
  • Track your Pixel conversions.
  • A/B test different ads.
  • Account Structure/Restructure - Defining the campaigns/adgroups and their logic.
  • Landing & Creatives Recommendations.

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